BOTH NIMBLE + SCALABLE, OUR ARRAY OF INNOVATIVE, EMOTION-LED SOLUTIONS IGNITE + EXCITE THE DIVERSE DEMOGRAPHICS CHANGING TODAY'S CONSUMER LANDSCAPE
CONSULTATION + STRATEGY
TRUE CONSULTANCY STARTS AT INCEPTION. SERVING AS AN EXTENSION OF YOUR IN-HOUSE MARKETING TEAM, OUR EXPERTS HELP GUIDE STRATEGY, ADD CULTURAL TOUCHPOINTS + MITIGATE PITFALLS FROM THE GET-GO
PR + COMMS
BRAND LOYALISTS ARE KEY TO BRAND HEALTH. COURTING THE MORE BRAND-LOYAL MULTICULTURAL CONSUMER INVOLVES BUILDING A REPUTATION + STRATEGY ROOTED IN CULTURAL KNOW-HOW
PUBLICITY
IT'S ALL ABOUT RELATIONSHIPS. UTILIZING MESSAGING DEVELOPED + DELIVERED BY BILINGUAL/BICULTURAL PUBLICISTS WHO CONVERSE WITH MULTICULTURAL MEDIA EACH DAY YIELDS COVERAGE WHEN IT COUNTS
EXPERIENTIAL MARKETING
YOU DON’T JUST WANT TO BE SEEN, YOU WANT TO BE REMEMBERED. CREATING ENGAGING EXPERIENCES DERIVED FROM FIRSTHAND CONSUMER KNOWLEDGE RESULTS IN ORGANIC BRAND CONVERSIONS THAT LAST
SOCIAL MEDIA STRATEGY + CREATIVE
HISPANIC + AFRICAN-AMERICAN DEMOGRAPHICS OVERCONSUME AND OVERSHARE. DEVELOPING AUTHENTIC CONTENT, NUANCED FOR THESE SEGMENTS, RESULTS IN EXPONENTIAL SOCIAL SPREAD AMONG USERS WITH INFLUENCE
TASTEMAKER + INFLUENCER PROCUREMENT
CONSUMERS ARE SMARTER + MORE AVERSE TO ADVERTISEMENT THAN EVER BEFORE. IDENTIFYING THE RIGHT AMBASSADORS TO CHAMPION YOUR BRAND SPREADS YOUR MESSAGE TO WIDER, MORE RECEPTIVE AUDIENCES
CREATIVE
ONE SIZE MAY FIT ALL, BUT ONE CAMPAIGN MESSAGE DOES NOT. UTILIZING A CREATIVE TEAM THAT SERVES AS A MICROCOSM OF YOUR TARGET AUDIENCE ADDS NUANCE TO MESSAGING + VISUALS THAT MATTER
PROMOTIONS + PARTNERSHIPS
IDENTIFYING THE RIGHT PARTNERS IS AS IMPORTANT AS ACTIVATING THEM. ALIGNING YOUR BRAND AUTHENTICALLY WITH THE COMMUNITY STARTS WITH THE COMMUNITY
RESEARCH
DATA MAY BE UNBIASED, BUT THE INTERPRETATION OF IT ISN’T. HAVING MULTICULTURAL VOICES TAKE A LEAD DURING THE RESEARCH PROCESS LEADS TO MORE INFORMATIVE RESULTS